
Company Logo on a Golf Ball - Top 10 Benefits
Marketing a brick and mortar company has involved countless measures throughout history. They have used billboards, radio slots, television ads, flyers, business cards, and just about everything else under the sun. The amount of money spent on advertising each year is astronomical, even when the economy is in flux. Another option is putting a company logo on a golf ball.
It's not one of the first advertisements a lot of companies consider, but golf ball logos have always been able to help generate consistent business. If you haven't utilized this option in the past, we want to provide you with 20 benefits that might change your mind:
1. Starting a Brand
Any company logo on a golf ball can create a branding opportunity for your company or small business. If you've ever attended a golf outing, they probably offered golf balls with the host's logo on them. It's a way to bring everyone together for a little fun, but also build more visibility for your business. Whether you're giving them away as a gift or offering them as a prize, their advertising capabilities will last for years.
Branding is all about placing a specific name or logo anywhere it will be visible. If people start to recognize the logo or talk about it with others, you know its working. What it comes down to is that this approach will help you brand the company business.
2. Inconspicuous Advertising
In the sales world, the experts will tell you; "Buyers are liars." No matter what you tell them about a product, no one likes to be sold. They want to feel like they are making the decision and you are not forcing them to make a purchase. A company logo on a golf ball provides that inconspicuous advertising. Just hand them a sleeve of golf balls as a courtesy gift, and the advertisement do the rest.
The first time they open up the sleeve and place the golf ball on a tee, your potential buyers will see the company logo. One thing they will remember is that you were friendly and you didn't shove the business down their throat. Instead you went with the non-chalant approach. It might take longer to land the sale, but over the long term; this approach is much more beneficial.
3. In-Direct Referrals
We all have to borrow a golf ball from another player from time to time. This can lead to in-direct referrals if someone is giving away a golf ball with your company logo on it. What if someone hits your ball in the woods and someone else finds it later on down the road? It's possible they will see the logo and want to know more about your company.
Yes, these are scenarios where it's not a huge traffic boost, but a company logo on a golf ball can still provide another channel for potential clients. The trick is figuring out how to create a design that will catch the attention of players. One way to do this is by creating a thin logo. Companies with online stores could use their domain name. Why is this important? Well, a lot of golfers like to line up their golf ball and golf club.
If you have a long and thin logo, it's possible they will use that as the mark to hit when striking the ball. The more times they see this logo, the more likely they will take the initiative to learn more about your business.
4. Barter and Trade
If you have the ability to place a company's logo on a golf ball, this can create a lot of barter and trade power. Yes, it's a little complex, but read the broken down example below:
* Let's say you've been hosting a golf outing for years. It's one of the most popular events in the local community each summer. Companies have all heard about it, and they want a little piece of the action.
* You decide to offer 18 companies (excluding yours) the opportunity to purchase 1 hole. It could be $500, $1,000, $5,000, or however much you can get from them. In return, they get to see all the players and advertise at the silent auction or other activities while there. Plus, you offer to add their company logo to your golf balls.
* So, this little white golf ball can act as advertising space. They all receive x-amount of golf balls where only their logo is present. You can even put yours on there as well. Whatever the case might be, the opportunities are endless. Best of all; it might not cost anything for you to host the event. Just start thinking outside the box. You will probably come up with something better than this example.
5. The Discount Enticement
Using a company logo on a golf ball as a discount strategy is also a great way to attract business. We've seen several companies add their company logo on one side and then place a discount code on another side. Here is a good example:
1st side: www.yourdomain.com
2nd side: promo code - DISCOUNT2012
Even if someone has your golf ball by accident, a lot of them usually visit your website to see what the discount is all about. After all, everyone loves to save money, and there is a possibility that your business can help them. Other companies might just put something on there like; FREE HATS. The whole idea is to get people to your website.
6. The Mobile Generation Helps
Thanks to iPhones, Androids, Blackberries, and other Smartphone options, the mobile generation has given us another way to access information on the go. If you have a company logo on a golf ball, you can benefit from the mobile generation. When a person sees your advertisement, they might have 17 more holes to play, which will take at least 3 hours (more like 4 to 5 in most cases). By the time they're done they might forget about it.
However, the mobile generation gives people the opportunity to check out the company while in the golf-cart. We always see people on their phones while waiting for everyone else in their foursome to hit. Thanks to credit cards and places like PayPal, it could turn into a sale right on the course. It's just another one of those traffic channels we discussed earlier.
7. It's an Inexpensive Advertisement
When you think about all the money that a simple little advertisement on a golf ball can make a company, the investment is quite small. A couple years back we ran into an old friend that runs a car dealership. Eventually we went and visited his car lot, which was very surprising. Right at the front desk there was this huge plastic bin full of golf balls. Each one had the dealership's company logo on it and Gary gave them away as part of a contest.
People coming in would get one when they left, and they had to offer it to another person. If that other person came in and won a vehicle, the "referrer" would win won as well. It was a brilliant way to create traffic. The funny thing was; the cost of the company logo on a golf ball was worth about a chip of paint on a new vehicle. Even if you combined the cost of the 250 golf balls and the logos, all it took was one car to be sold to see a profit.
8. Helps You Keep Up with the Competition
Getting company logos on your golf ball can only help against the competition. How many of your competitors are utilizing this type of advertisement themselves? Why should they receive all the benefits when you can have a piece of the pie? It's a lot like what you see at a 4-way intersection with 2 or 3 gas stations. Every day they will change their prices to compete with one another. If one is $3.39/gallon, the other company will have the same price.
This has been going on for years, and companies do the same thing on other advertising platforms. You have to keep up with everyone else or they will have a traffic channel you are missing out on every day.
9. The Basics
Even though we've given you several different benefits associated with company logos on golf balls, businesses can still benefit from the basics. What are the basics? It's as simple as getting a sleeve of golf balls, adding your logo, and seeing what happens. All it takes is one of those 3 people with your golf ball to tell others and the domino effect begins.
Think what would happen if you started using hundreds or even thousands of golf balls each year. Everything comes down to a numbers game, so the more you get out into the public, the greater the chance you will see benefits from it. Just make sure you stick within a budget when you first get started. This is a long term advertisement opportunity, so be patient.
10. The Future is Now
Starting your company logo advertising should start sooner than later. It takes time to build this type of advertisement, especially when it's time to put them circulation. Some businesses will sell them on their website, some will try to get local stores to purchase them, and others will give them away like we mentioned earlier. The best marketers know how to do it all, so they take advantage of everything.
Creating Your Own Approach
We've given you some of the best ideas when it comes to marketing company logos on golf balls. Hopefully it has provided you with a better understanding of how these can truly benefit you. The next step is just making it happen.
|